The first rule of thumb is NEVER place your coffee in a refrigerator or freezer. This damages the oils and causes your coffee to go stale very quickly. It will never taste the same. Keep your beans stored in the packaging they came in. This packaging has a special valve to allow the gasses to be released. Coffee will release gasses for about two weeks. After this period, it is past it's ideal time frame and won't taste quite as good. Your beans are best from the day after they are roasted until about 9 days after roasting. After this time, they start slowly losing quality. This is why mass produced beans are stale - by the time they are packaged, shipped, and put on store shelves, too much time has elapsed for them to be fresh. Store your beans in their sealed package in the cupboard.
Source:coffee faq
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