Longbottom ships coffee within 24 hours after roasting. However, from the time coffee is roasted it begins to lose its freshness and can be kept on shelves for up to 2 weeks, and up to 3 weeks in a freezer sealed in an airtight glass or ceramic container. Once coffee is ground it loses its freshness within hours because the bean has been broken and the gases within the bean escape rapidly, causing the flavor to diminish. Customers are encouraged to buy their coffee in whole bean form in a quantity to last 4-5 days.
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